Return to the Cover Page  PROGRESS AND PROSPERITY: Overview Return to the Cover Page

 

Before trying to encapsulate the main ideas of this book in this Overview, I ask that you direct your attention to an exposition about the differences between "Live Systems" and "Dead Systems." These differences are quite consequential in their own right, however, they're presented here only to facilitate your understanding of the structure and operation of progress and prosperity. These differences are followed by an example intended to exemplify almost all of this book's main ideas. The example is a simplified version of the Life Cycle of a company. It portrays the Life Cycle's four stages of development: conception, start-up, growth, and maturity. These four stages should be recognizable in many levels of organized human endeavors, from starting a company or a new product line or, even, just the life cycle of a committee's work or of a project,large or small. This sequence of distinctive Life Cycle stages (conception, start-up, growth, and maturity) was, in fact, the wellspring of the discovery of this endeavor theory.

About any theory, it seems fair to ask, "So what?" The response to this is that this theory lends itself to a process of making the management of endeavors more rationalized. That brings with it all the advantages of rationalization including identification of changing needs, confidence and alignment in analysis, decisions and actions which, together, lead to a fuller realization of ideas. Your endeavor, or any endeavor, can then be evaluated, guided, and executed systematically as never before. You will be given examples in several fields at several scales to guide you and let you test the particulars of both theory and practice. We conclude with the kinds of outcomes you can expect. Then you can decide your own answer to: "Is the climb worth the view?"

Before answering, though, consider this: Progress and prosperity on the grandest scale has been made by collapsing numerous emperical experiences into a single theory. In one sweep, a good theory enables thousands of instances to be abstracted and manipulated systematically, even in concert with other theories, rather than emperically or idiosyncratically. Theory even enables what empericism precludes: extrapolation! Extrapolation beyond experience enables landing on the moon, building a skyscraper, suspension bridge, a "miracle drug," ... and all kinds of weapons of war.  ''Nothing is as practical as a good theory.''  Kurt Lewin (1890-1949)  

And, consider that the theories of the Scientific Revolution half a millennium ago formed the foundation of the technological and economic development of the West. Right now, we are, I firmly believe, in the throes of a second wave of theories which will form the foundation of a Biotic1 Revolution which will become the foundation of a global biotic development from which much, possibly most, will eminate from and benefit the East. As the Scientific Revolution was based on the Scientific Method, so this new revolution will be based on Complexity Theory models and paradigms, of which these writings might even be remembered as an early example. ''In theory, there is no difference between theory and practice, but in practice... there's no similarity between practice and theory.''  anon

It is interesting to note that when the Scientific Revolution was in full swing back in the 18th Century, its historical significance was barely detected. So it is today with the Biotic Revolution; it's significance may not be appreciated until decades or possibly a century from now. However, with it will come improved understanding and management of our dreams and goals and, quite possibly, the resurgance of the East.  ''Fish don’t know water exists till beached.''  Marshall McLuhan (1911-1980)

As the flawed assumptions of planetary motion and mechanics became inadequate and exposed centuries ago, so are the remedies and theories on managing human endeavors buckling under the stresses of modern day realities. The occasionally contradictory, situationally based, and often irrelevent prescriptions eminating from researchers and consultants in the field of management are surely reminiscent of the epicycles used to explain the Earth Centric planetary motion. As in the time of Galileo and Kepler, the world is crying out for some unifying order. Instead, "publish or perish" faculties are bloating curricula and the literature, not with theory, but with situational babble and perverse mathematics that executives have to re-interpret and often ignore and even defy in the discharge of their very real responsibilities. By contrast these writings will reveal a consistent, coherent, template that can be used by you as well as these beleagured executives to be the masters, not alchemists, of endeavors.

Live & Dead Systems
 

Let's begin with the distinctions between "Live Systems" (known in Complexity circles as "Biotic Systems") and "Dead Systems." Simply, I define "Live Systems" as those systems that can become greater than they are (only "can," not "will" or "must"). By contrast, "Dead Systems" must become less, with time, than they are as surely as The Second Law of Thermodynamics. 2  "Dead Systems," are the Systems of physical reality: cars, planes, buildings, air, water, electricity... "Dead Systems" are the domain of engineering and because of engineering they have brought us a comfortable life. These two Systems have contrasting behaviors (cars don't behave like people); a Dead paradigm and a Live paradigm, if you like. However, "Dead Systems" in no way invalidate "Live Systems," and visa-versa. They coexist, "Live Systems," in fact, depend on "Dead Systems," but not visa-versa.  

Live Systems, which includes all human endeavors, are only partially predictable, only partially cause/effect, are bounded probabilistically (one way of saying, anything is possible, but most are very improbable), but are capable of elegant adaptations which can self-organize into (what seems or what we intend to be) purposeful behavior. And, lastly, people inside of these Live Systems can interpret and act and respond to interpretations, their own and others, in ways that alter the Live Systems' behavior. But, the cost of effective management is the compromise of the Scientific Method. If you insist on holding firmly to the Scientific Method, then you must forego intelligent management of Live Systems and suffer the consequences of ineffective actions and resulting unnecessary pain. 3

To devise and manage fulfilling and exhilirating "Live Systems" (like a company or an economy), you must give up the need or requirement for reliable predictability, repeatability, and rejection by counter example, along with the possibility of understanding the whole as only the sum of its parts. If you don't, you will devise "Dead Systems" for "Live" circumstances (full of people or companies). Predictable, repeatable, zero-fault tolerant Systems of people are inhumane bureaucracies, or worse, imprisonments. Complex, enlightened, purposeful, Systems with tolerance for exceptions and surprises and the ability to adapt are the way of successful Live Systems. Therefore, read these writings with an open mind and exercise and trust your intuition or conscience to tell you when these writings are "right."  ''Reason often makes mistakes, but conscience never does.'' Josh Billings (1818-1885)

The whole point of drawing your attention to the "Live Systems" and "Dead Systems" distinction is to have you appreciate that it is imperative for your understanding of this book to have you adopt a holistic way of assimilating this endeavor theory and relinquish the habit of the reductionists pursuit of dissecting for understanding. Furthermore, your understanding will be thwarted by the criteria of the absence of counter-example for acceptance of a proposition. These are the tools of of "Dead Systems." Counter-examples and contradictions, contrary to much of our academic indoctrination, are often the well-spring of leaps forward. Heavier than air vehicles, quality for free, power reverts to the weakest (as in the American political system), painless operation (with the invention of anesthesia), and numerous others have made life longer, happier, and more pleasant. So abandon inappropriate tools and for "Live Systems" adopt "Live Tools." These require a holistic perspective and include paradigms, scenarios, experience, and adjustment of theory to specific situations (not the other way around). In the end, your gut counts more than your head.  ''Whether you think that you can, or that you can't, you are usually right.'' Henry Ford (1863-1947)

The Four Stages

The basic thesis of this book is that successful endeavors, even nation building (which we'll see in the case of China), go through four, not an arbitrary four, but a distinct and identifiable four, stages. It is possible to skip a stage, or even to adopt another order, but that course is far from optimal. And, as is the case with China's arrested development from the mid-1950s to the mid-1970s, the next stage can be avoided. In fact, among head strong, domineering entrepreneurs, this is a common tactic, but, again and alas, at a great cost to progress and prosperity, not to mention those directly involved.   

Let's get acquainted with the four stages by applying them to the general case of the life cycle of a company (or product line). 4  Acquaint yourself with the table below, if fact spend ten or fifteen minutes testing it. For example, check out the "STORMING" column. Does that seem to capture the essence of the entrepreneuring or innovative phase of a company (or a product development)? 5   The key point is that as you progress from one stage to the next, you must change how you operate!  Not just at the surface, but for best results, through and through. And, those fluent in either being specialists with strong biases in one or two of the stages or for those fluent in shifting from one stage to the next will make the greatest contributions.


  

C
O
M
P
A
N
Y

STAGES

&          

DESCRIPTORS
FORMING STORMING NORMING PERFORMING
Conceptual
VIRTUAL
Entrepreneurial
INNOVATIVE
Emerging
GROWTH
Established
MATURE
activities & event(s) conceive & promote struggle & win plan & build observe & adjust
Goal/Done Committed talent & $ Dominance of Design Saturation of Market Exhaustion of Adjustments
Key Deliverable Inspiration Design Production Customization
Key Ability Oratory (or Presence) Initiative Discipline Responsiveness
Role/Personality 6 Visionary (INTP) Entrepreneur (ENTP) Professional (ESTJ) Supervisor (ISFJ)
Organizational Model Church Commando Unit Regular Army Local Police
Risk Treatment Denial Eradication Analysis Avoidance
Success Measure Investment Sales Growth Profit Cash Flow
Spirit Let the Sky be the Limit Put a Fire in Your Belly Get Down to Earth Go With the Flow
Cerebral/Limbic Bias 7 Right Cerebral Left Cerebral Left Limbic Right Limbic


The first stage, FORMING, calls for you to try to project yourself into the ideal environment to "create & promote." Your best creativity may well come in the shower. Completely insulated from interruptions and the cares of the world. And, there may be nothing better than a "soap box" or a podium for you to promote your idea. But, the management rules for this stage of an idea's actualization are radically different than the next and subsequent stages. Now, you are a visionary ("The Sky's the Limit") with risk in outward denial in the pursuit of followers, followers with cash or talent. When you get them, you're done with this stage.  

The second stage, STORMING, calls for you to "struggle & win." Your ideas will be subjected to a battle of wits and your adversaries will be threatened by your prospective success. You are determined to overcome all the challenges (aka, risks) much like the leader of a commando leader (with a "Fire in Your Belly"). Clever, quick, surgical, and innovative. You are unrelenting in your "selling" of your "design." After many battles, finally the war is won and your "design" dominates the field. In management circles, this is called the "Dominant Design." 8 Just like a commando unit, the management style has to be "character based"; the cost of checks, balances, concensus, is just too high. You trust or your die. Initiative rules. This is entrepreneuring. It is fun, fast, and dangerous. The hardest transition comes next.

The third stage, NORMING, calls for a sea change in culture. To "plan & build" requires abandoning the checkless, free-wheeling culture of the commmando unit and adoption of a systematic, scaleable, regimented culture like a regular army (time to "Get Down to Earth"). Most innovative companies fail to make this transition, consequently their great designs are taken over by established regular armies. The management must have (at the upper levels, at least) a "chain of command" and be segmented by function, territory, or (in the case of matrix management, and/or) product line. But this disciplined, profit oriented, achieves its success when the market is saturated. That's when the next item of sale costs more to sell than to adjust and sell. Then it is time to move onto the next stage.

The last stage, PERFORMING, is a time to "observe & adjust." The discouragement of change, must way to the encouragement of adjustment; adjustment to tastes, times, and an ever changing context (just "Go with the Flow"). This requires constant awareness and feedback. Theory is weak; empericism rules; dogma has no place. The model is the benign local police: ever aware, anxious to serve, always adjusting to community norms and practices. For the business, the eye is on cash flow and no big investments are necessary or sought. This is a time of "cashing in" and "integrating into life" the original idea. But, alas, it will "run down," become messy and cumbersome (like Microsoft's Operating System) and the time will be ripe for a new idea to come along and advance the world with a new idea. Thusly, beginning the process of Progress and Prosperity all over again.


Operationalizing Success

In order that you can apply this Theory to managing endeavors that concern you, we will give you the understanding and tools to answer essential questions, such as:

  • How do I determine what stage the endeavor is in?
  • What culture will make us most effective for this stage?
  • What behavior style works best at this stage?
  • What organizational model can I use as a reference?
  • How do I measure my success during this phase?
  • What key abilities are crucial for succeeding now?
  • How should I think about and deal with risk?
  • How do I know precisely when I should move on to the next phase?
  • Finally, how do I transition to the next (or right) phase?

Keep in mind, the little word "endeavor" in the first question above can be anything from your personal development to running a country!

In the course of just this Overview, we cannot do any justice to the full scope of this endeavor theory, but we did follow it through the case of a company's life cycle. In doing so, it should be clear that even the particulars apply to a product's life cycle. With the appropriate generalizations, the the endeavor theory applies to Live Systems from corpuscles to civilizations. To become a master of endeavoring, I recommend you read the entire book.

 



 1

Geyer, Robert, and Rihani, Samir, 2004. The Death of Order and the Dawn of Complexity, Pre-publication Chapter 1. In their forthcoming book at http://www.liv.ac.uk/polcomm/staff_pages/rgeyer/chap1.doc these authors clarify the epistomological distinctions of complex Systems. The one called "Live" above is called "Biotic". However, I've taken the liberty to broaden and blur the exact distinctions they intend in order to cover my topic easily and simply.footnote return

 2

The second law is a statement that all processes go only in one direction, which is the direction of greater and greater degredation of energy, in other words, to a state of higher and higher entropy (a measure disorder). For example, if a glass shatters, no amount of waiting will ever see the glass suddenly re-assemble itself, although the glass intact and the shattered glass, up to some minute differences, have the same energy. footnote return
Source: Professor Belal E. Baaquie, National University of Singapore http://www.srikant.org/core/node10.html

 3

When you observe the political debate over issues of "Live Systems" such as Global Warming, Global Outsourcing, or Middle East Tensions, you see the fallacy of linear, logical, zero-sum thinking of "Dead Systems." If we push these "Dead solutions" we are bound to experience the unintended consequences of inappropriate thinking and action. footnote return

 4

There are similar frameworks for each level: Country, Company, Committee and Career. There also some esoteric or fanciful frameworks for: Civilization, Cranium, and Corpusles. footnote return

 5

The "Success Measure" is a measure of your progress towards the Goal, and in the STORMING stage, it answers the question, "How goes the struggle?" Market Saturation means it's time to start offering different models by making adjustments to the original specifications. ''You can have any color as long as it's black.'' often attributed to Henry Ford (1863-1947) footnote return

 6

MBTI refers to the Myers-Briggs personality Type Indicator based on the work of Carl Jung. footnote return

 7

Taken from the Herrmann Brain Dominance Instrument based on the work of Roger Sperry. footnote return

 8

Abernathy, W. M. and Utterback, J. M.,  1978. "Patterns of Industrial Innovation", Cambridge, Massachusetts: MIT Press, Technology Review. Cambridge, MA, pp. 77-83.footnote return



 

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